A promotional image celebrating 20 years of Samsung Electronics' No. 1 position in the global TV market / Courtesy of Samsung Electronics
Samsung Electronics ranked as the world’s largest TV maker in 2025 with a 29.1 percent market share, extending its global TV market leadership to 20 consecutive years, the company said Sunday.
According to recent data from market tracker Omdia, Samsung Electronics accounted for 29.1 percent of the global TV market in 2025, including a 54.3 percent share in the premium segment for TVs priced above $2,500.
With the 2025 result, Samsung Electronics has maintained its top position in the global TV market for 20 consecutive years, having first achieved market leadership in 2006 with the Samsung Bordeaux TV.
The company said it has since introduced a series of innovative products that helped set new standards for the market.
In 2009, it introduced LED TVs, marking a breakthrough in picture quality, followed by the launch of smart TVs in 2011. In 2015, Samsung Electronics introduced the Serif series, a TV designed to blend in like furniture and provide aesthetic appeal, and later rolled out QLED TVs in 2017 and AI-embedded TVs in 2024.
The company said it plans to release new Micro RGB, OLED and Neo QLED TVs to strengthen its premium lineup, while expanding its portfolio of mass market products such as mini-LED TVs.
“Samsung Electronics was able to maintain its leadership in the global TV market for 20 years thanks to the trust consumers around the world have placed in Samsung TVs,” Samsung Electronics Visual Display Division President Yong Seok-woo said. “We will continue to introduce a diverse range of products and services to repay that trust.”
Source: Korea Times News
