Jungmun, the luxury resort hub along Jeju Island’s southern coast, is betting on steep discounts, local food and night shows to win over autumn travelers during a two-day festival. The Korea Tourism Organization's Jeju branch and Jungmun Tourist Complex Council will hold 2026 Jungmun Day from Saturday through Sunday, bringing discounts of up to 50 percent at hotels and tourist attractions. The annual event, first introduced in 2023, is designed to promote tourism in Jungmun Tourist Complex and runs this year alongside two other festivals. New attractions include K-Island, an interactive media-art theme park, School Ghost Stories in Jeju, an immersive horror exhibition, and Jarollo Museum, a 3D media-art venue. Participating hotels and attractions are offering special prices, including discounts at Shilla Hotel, Lotte Hotel, Grand Josun Hotel, Parnas Hotel and other properties. Attractions participating in the promotion include Pacific Resort's yacht program, Teddy Bear Museum, K-Island, School Ghost Stories in Jeju, Tangerine Kart, Running Man, Yeomiji Botanical Garden and Jarollo Museu