In the art world, sales are often the barometer of a successful art fair. A successful fair is typically measured by a handful of blockbuster deals signed during the event. This year’s Frieze Seoul and Kiaf Seoul, which closed on Sunday, sent a more nuanced message. The fairs did not see any ultra-high-value sales like those that made headlines during Frieze Seoul’s 2022 debut, but they sent a clear enough signal that Korea’s art market was regaining its footing, with a broader range of buyers, price points and artists. The fifth Frieze Seoul, held at Coex from Sept. 2-5, drew more than 70,000 visitors from 54 countries and regions, its most internationally diverse audience to date, according to the fair organizers. Some 178 museums and institutional representatives from 25 countries also attended, marking another record. Likewise, homegrown Kiaf Seoul attracted about 80,000 visitors to its 25th edition until the last day on Sunday, bringing together 175 galleries from 18 countries. Fair organizers said attendance on its opening Wednesday and Thursday saw a 5 to 10 percent jump fro