K-pop girl group tripleS slashed its concert ticket prices. As inflation continues to drive up costs, live concert tickets have risen sharply, and in an industry where tickets routinely exceed 200,000 won ($149), the group's move has inevitably captured the attention of K-pop fandoms. The group kicks off its new world tour, "ANDLESS," at Jangchung Arena in Seoul on Oct. 10 and 11. This Seoul leg drew intense interest because Modhaus, the group's agency, priced S-section tickets at 30,000 won. Concert ticket prices have gradually climbed in recent years. As production values rise and staging becomes more extravagant, regular admission seats now often cost well above 100,000 won while VIP seats at major K-pop agency shows routinely exceed 200,000 won. Once elevated, concert ticket prices often become the new standard. Amid this trend, tripleS took the opposite approach, opting not for a temporary discount, but to lower the barrier to entry for the live concert experience and make performances accessible to a broader audience. Modhaus cited audience accessibility as the main reason for the