Authored by Michael Zhuang via The Epoch Times,
China's new rules governing companies that produce and distribute content for social media took effect on Sept. 1, potentially exposing both independent content creators and the accounts they manage to penalties for violations.
Men play games on computers in an internet bar in Beijing on Dec. 16, 2015. Greg Baker/AFP via Getty ImagesThe regulations require companies providing services such as content planning, production, distribution, marketing, promotion, and talent management to register as service providers.
Critics and independent content creators told The Epoch Times that the rules could broaden the communist regime's control over online content, particularly information about sensitive social issues such as unemployment, unpaid wages, unfinished housing projects, and protests.
They spoke on condition of anonymity out of fear of reprisal.
Under the new rules, companies already registered to provide such services have 30 days from the regulations' effective date to amend their business registrations.
Companies involved in online performance management, publishing, audiovisual services, or internet news services must also obtain the relevant licenses.
The rules require covered companies to appoint a person responsible for content management and establish a management team, as well as procedures governing employees and emergency responses.
When signing contracts with online
