Aman, one of the world’s most exclusive luxury hospitality brands, is set to enter Korea with a hotel, branded residences and private club in Seoul’s Cheongdam-dong. Shinsegae Property and Aman said Wednesday they will develop Aman Seoul in Cheongdam-dong, Gangnam District, marking Aman’s first project in Korea. The development will span about 70,000 square meters, with eight underground levels and 38 floors above ground, and will include a hotel, 49 residences, and retail and cultural spaces. Shinsegae Property will oversee planning, strategy and development, while Aman will participate in architecture, design and operations. Aman Seoul is envisioned as an “urban sanctuary,” combining a hotel, branded residences and Aman Club, a private membership community, in one high-end lifestyle complex. The project will incorporate Korean spatial aesthetics alongside Aman’s design philosophy, with restrained interiors intended to emphasize privacy and harmony between people, nature and space. Aman will operate the hotel, residences and community facilities under a long-term management ar