South Koreans are now the second-largest group of foreign visitors to Vietnam, and Da Nang is one of their favourite destinations

The women grab his arms and laugh. “It’s OK, it’s OK.”

Outside the market, storefronts display Korean-language signs. K-pop drifts from restaurants and massage parlours. South Korean tourists crowd the streets in the city centre.

In recent years, visitors have nicknamed the city “Gyeonggi province of Da Nang”, a tongue-in-cheek reference to the densely populated region surrounding Seoul.

Source: News - South China Morning Post