Seeking to energize its performing arts scene and bridge a persistent regional cultural divide, the Ministry of Culture, Sports and Tourism announced a major ticket subsidy campaign Tuesday, releasing 220,000 performance vouchers valued at 10,000 won ($7.50) each. The 4.1 billion won initiative, backed by a supplementary government budget, runs from Sept. 1 through Nov. 30. It marks the second phase of a broader push to spur live entertainment attendance following an initial release in May. Starting Tuesday at 10 a.m., theatergoers can claim up to two vouchers per week across five major online ticketing portals, including Naver Booking, Yes24 and Ticketlink. The vouchers apply to a broad spectrum of live performing arts — including theater, musicals, classical concerts, traditional Korean music (known as "gugak") and dance — while excluding mainstream K-pop concerts and commercial pop dance shows. To prevent the nation's capital region from monopolizing cultural subsidies, officials designed targeted interventions for nonmetropolitan areas outside Seoul, Gyeonggi Province and Incheo