More than 100 Seoul-based jewelry brands are taking part in "Seoul Jewelry Week 2026," a citywide promotional event running Sept. 1-15 that includes storewide discounts, a runway show, an AI-powered styling pop-up and industry seminars, the Seoul Metropolitan Government said. Now in its 11th year, the event is organized through the Seoul Jewelry Support Center, a city-run platform based in Jongno District's Seosulla-gil area — a historic jewelry-making district — that helps small and mid-sized jewelry brands with design, branding and market access, the government said. As part of the event, 80 Seoul-based jewelry brands are offering discounts and gifts with purchase at their stores and online shops through Sept. 15 under a joint promotion called "Ring Week in Seoul," with details available on the event's official website (jewelryweek.co.kr). From Tuesday through Sunday, coinciding with Seoul Fashion Week, a pop-up and runway show will run at Dongdaemun Design Plaza's B the B, a lifestyle space operated by the Seoul Business Agency. Visitors to the pop-up, which features 16 brands, ca