Jang Wonyoung of K-pop girl group IVE is once again dominating Korea’s advertising scene — this time with an unusual multi-brand collaboration that has prompted fans online to jokingly call her a “Jang Wonyoung ETF.”
Jang, widely regarded as one of the most powerful advertising faces among fourth-generation K-pop idols, recently appeared in a new campaign launched by whiskey brand Jim Beam.
The brand uploaded a promotional video titled “Ready to enjoy Jim Beam together?” on its official YouTube channel, drawing attention not only for Wonyoung’s appearance but also for its unusual concept.
The campaign connects multiple brands from completely different industries through a single celebrity — Wonyoung herself.
Jang Wonyoung / Captured from Jim Beam's YouTube channel
A total of nine brands that she currently models for participated in the project, including Woori Bank (finance), Amuse (beauty), Medicube (beauty devices), Eider (outdoor apparel), Dashing Diva (nails), Tommy Jeans (fashion), Dyson (home appliances), and Chemastars (hair care).
Ten versions of the video were produced under the same title, with each brand’s version released sequentially.
The unconventional collaboration quickly became a hot topic online. Internet users expressed surprise at the scale of the project and Wonyoung’s influence across industries.
“How did someone even come up with this idea?” one commenter said.
“This is so creative,” another said.
Source: Korea Times News
