French artist Boyane Zelechowski is bringing a cross-cultural visual style to central Seoul's Hippie Hannam Gallery for a new solo exhibition, running through Sept. 19 as part of Seoul Art Week 2026. Titled "Neo Joseon," the show has Zelechowski blending European graffiti roots and comic book-styled illustrations with traditional Korean art forms. His background has always been built on this kind of contrast. Growing up in France, he was deeply involved in the European graffiti scene and spent the early 2000s tagging abandoned buildings and street corners. At the same time, he was studying formally at the École des Beaux-Arts de Saint-Étienne. Vandal by night, art student by day — that kind of dichotomy still shapes how he works today. In 2011, he relocated to Seoul and built a career as a muralist, silkscreen printer and fine artist. While his work retains its original street art grit, his years in Korea have transformed his approach, infusing it with a localized sensibility. Now, Zelechowski is drawing on that same sense of contrast for his newest solo exhibition, “Neo Joseon.”