Dick's Sporting Goods shares crashed by the most on record Tuesday after the sporting goods retailer slashed its annual sales and adjusted operating-income forecasts, as softness at recently acquired Foot Locker deepened concerns about the $2.4 billion takeover.
"We're going to go through some pain," Chairman Ed Stack told analysts on an earnings call.
Dick's now expects fiscal-year net sales of $21.9 billion to $22.2 billion, below its previous forecast of $22.1 billion to $22.4 billion, as deteriorating sales at Foot Locker offset continued strength at its core stores.
The divergence was alarming: Foot Locker's pro forma comparable sales fell 3.6% in the second quarter, while comparable sales at Dick's stores rose nearly 5%.
Notably, Foot Locker's core shoppers are young men aged 12 to 25 who buy premium sneakers and athletic apparel. These shoppers tend to be more value-conscious and somewhat lower-income. So, with national gasoline prices remaining well above $4 per gallon, cutting back on sneakers could be one of their first moves.
"As the quarter progressed, conditions across portions of the athletic footwear and apparel marketplace became increasingly promotional, and we took action to remain competitively priced to protect and grow our leadership position. This environment had a more significant impact on the Foot Locker Business given its greater exposure to legacy footwear silhouettes and greater dependence on footwear launch and retro product. Not only were there fewer launches in the second quarter, but those launches performed below both industry and our expectations. As a result, we are taking a more cautious view of the balance of the year," Stack said.
Dick's shares crashed nearly 28% during the cash session, marking the biggest intraday decline on record, according to
