Hui Bao, one of Everland’s beloved twin pandas, is trading her familiar bamboo groves for the breezy charm of Jeju Island. In the latest chapter of a nationwide travel initiative, the playful panda steps into the spotlight as a citrus-loving island explorer, bringing a fresh splash of color to Korea's southern coast. Everland, operated by Samsung C&T Resort Group, unveiled the Jeju edition of Rui and Hui’s Journey Around Korea, a collaborative project created with the Korea Tourism Organization. The campaign divides the country into six distinct regions, rolling out monthly content that highlights local attractions, vibrant cultural festivals and regional specialties through the whimsical adventures of twin pandas Rui Bao and Hui Bao. For this island-bound edition, Hui Bao takes center stage. Playfully illustrated enjoying Jeju’s world-famous tangerines — and even adorably transforming into one herself — her cheerful character brings a bright, sunny energy to the entire campaign. To bring the story off the screen, Everland teamed up with local Jeju citrus brand Gyul Medal to r