K-pop stars are stepping out of the recording studio and into the role of personal travel guides. In a sleek new exhibition in Seoul, visitors are invited to explore the rich cultural tapestry of Korea through intimate, audio-guided journeys narrated by some of the country’s most beloved musicians and actors. Organized by the Korea Tourism Organization, the K-TRIP LOUNGE pop-up transforms the fourth floor of HiKR Ground — the state-run tourism promotion center in central Seoul — into an interactive travel hub running through Sept. 6. Rather than relying on traditional brochures, the exhibition spotlights breathtaking destinations across the country, such as the stargazing high-plains of Anbandegi in Gangneung, the vibrant thrills of E-World in Daegu and the historic charm of Jeonju Hanok Village. Bringing these locations to life is an impressive lineup of audio guides, including members of popular idol groups N.Flying, P1Harmony, and AMPERS&ONE, alongside rapper pH-1 and actors Yoon Jong-seok, Lee Min-ki and Lee Joo-seung. Slipping on a pair of headphones, guests can listen to the