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He Maxed Out His Credit Card and Bet $9,000 on a Crazy Idea: How Bill Rasmussen Created ESPN Before Dying at 93

International Business Times UK — August 18, 2026 at 09:20 PM UTC

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He Maxed Out His Credit Card and Bet $9,000 on a Crazy Idea: How Bill Rasmussen Created ESPN Before Dying at 93

Bill Rasmussen, founder of ESPN, passed away at 93. His $9,000 gamble in 1979 revolutionised sports broadcasting, creating the first 24-hour sports network and leaving a lasting legacy.