HYBE is launching multinational teen girl group Tuide through ABD, a newly created label specializing in girl groups. As multiple labels already operate under HYBE, the move is drawing industry attention to the corporate rationale behind this independent venture and the identity the label intends to build. Tuide is set to officially debut next week. The group features seven teenagers born between 2006 and 2011 from Korea, the United States, Britain and Japan, including Seo-yeon, widely recognized as the younger sister of TWICE member Jihyo. Backed by the K-pop powerhouse, the group has already drawn significant global interest. Tuide secured 1 million TikTok followers within six days of its first post, and the promotional video "Meet my GRLS, TUIDE" featuring the track "GRLS" surpassed 5 million YouTube views as of Thursday. In its initial performances, Tuide proved it is not relying solely on the halo effect of its parent company. The group demonstrated its distinct performance style by combining a house-based sound with rhythmic footwork and varied choreography. Yet, one question remai