CJ Olive Young, the retail chain behind Korea's largest health and beauty store network, said Tuesday that its first "Olive Young Festa" held in the United States drew 100,000 visitors over three days in Los Angeles. The event ran Aug. 14-16 in Los Angeles, California, held alongside KCON LA 2026, a long-running Korean pop culture convention that has taken place annually since 2012. Fifty-five Korean beauty and lifestyle brands set up booths across roughly 47,000 square feet of exhibition space, allowing local visitors to sample the latest Korean skin care trends firsthand. The venue re-created the look of Seoul's trendiest shopping districts — Gangnam, Seongsu, Myeong-dong and Hongdae — complete with Korean-language street signs, bus stops and crosswalks, alongside recorded subway station announcements. A central "Olive Young Store" section walked visitors through a Korean skin care routine in sequence, from double cleansing to serums and sun protection, while a personal color-matching service and a skin-diagnostic "SkinScan" booth drew long lines throughout the event. CJ Olive Young