LG Uplus has equipped the newly launched Mercedes-Benz S-Class with its self-developed live TV service, Live TV Plus, the company announced on Tuesday. Mercedes-Benz Korea officially launched the latest S-Class in Korea on the same day. As an official software partner of Mercedes-Benz Korea, LG Uplus will oversee the Live TV Plus service from development to content provision and operation. The service offers 28 TV channels spanning news, golf, music, entertainment and kids' programming without requiring separate account authentication. Unlike digital multimedia broadcasting-based services, Live TV Plus uses wireless connectivity designed for vehicles to deliver content reliably, allowing passengers to watch TV without interruptions even in areas with weak signals, such as underground parking lots and tunnels. Multiple displays in the vehicle can also be used independently, allowing occupants to watch different channels. The service also features a dedicated Mercedes-Benz brand channel that serves as a “Brand Hub,” offering content such as new vehicle introductions and campaign videos.