CJ Group plans to grow its North American revenue to 12 trillion won ($8.48 billion) by 2028, as it links its food, entertainment and beauty businesses to capitalize on the growing demand for Korean culture and products. The conglomerate unveiled its vision at a strategy event in Los Angeles on Friday (local time), as Chairman Lee Jay-hyun returned to the United States just three months after touring the group’s U.S. operations to accelerate its K-culture expansion strategy. During his latest visit, Lee toured KCON LA and Olive Young Festa in the city, visiting booths showcasing Korean small and medium-sized businesses seeking to expand overseas and sampling Bibigo's kimchi noodle product that was recently launched in the U.S. "Just as CJ's cultural business began 30 years ago with the belief that culture is the future, let us now become a global K-lifestyle leader that fills the daily lives of people around the world through content, food and beauty," Lee said during the visit. The group generated more than 8 trillion won in North American revenue last year, up more than tenfold from