Golf can be a sport with a relatively high barrier to entry for those looking to take it up themselves. But the gates to golf courses hosting professional tournaments are wide open. Spectators can stroll around prestigious golf clubs that are normally difficult to access, often for less than the price of admission to other professional sporting events. It is also a chance to see top-level players up close. When you visit a golf course on tournament day or watch a broadcast, you may notice the company names attached to the tournament title almost as much as the players themselves. That is because professional golf tournaments have become a highly effective marketing tool for companies. Even the Korean Ladies Professional Golf Association (KLPGA) Tour holds around 30 events a year named after corporate sponsors. The schedule is packed from spring through fall. The biggest reason companies host sporting events is for natural brand exposure. When a company runs a television commercial, consumers immediately recognize it as an advertisement. But during a golf broadcast, the company’s name