Staff members hold Samsung Electronics's Galaxy S26 smartphones at a retail store in Seoul, Feb. 26. Yonhap
Samsung Electronics said Friday preorders for its Galaxy S26 series smartphones in Korea reached 1.35 million, setting a new record for the flagship S series.
The figure surpassed about 1.3 million preorders placed for the Galaxy S25 lineup in 2025, the company said.
Samsung said among the three models of the latest series — the Galaxy S26, the Galaxy S26+ and the Galaxy S26 Ultra — the premium Ultra edition accounted for 70 percent of total preorders, reflecting strong demand for high-end smartphones.
The company said white and black were the most popular options for the Ultra and the base model, while the Galaxy S26+ was most frequently ordered in black and violet.
The Galaxy S26 Ultra features the industry's first built-in privacy display and runs on the Snapdragon 8 Elite Gen 5 for Galaxy processor, which delivers a 39 percent improvement in neural processing unit performance compared with its predecessor.
Consumers who purchased the devices through preorders can activate them through the country's mobile carriers starting Friday, with the official release scheduled for Wednesday in Korea, the United States, Britain and India.
Source: Korea Times News
