Rosé x Skims Valentine’s Day Collection / Courtesy of Skims

Countless K-dramas and reality dating shows have introduced Korea’s dating culture to the world. From women making homemade sweets for Valentine’s Day to men giving gifts on White Day, Korea’s romantic traditions continue to pique the interest of global audiences through K-content.

While Valentine’s Day is a major event for couples, Korea does not limit romance to just one day — or even just one relationship status. The country has special days where couples, friends and even singles celebrate love in its many forms.

Feb. 14 is recognized worldwide as Valentine’s Day. While it originated as a Christian feast day for Saint Valentine, the holiday became widely celebrated by the 18th century, particularly by exchanging printed cards. Today, much of its original meaning has faded, turning it into a commercial holiday for couples.

In the West, Valentine’s Day usually involves gift exchanges between partners, such as cards, chocolates, flowers or other presents. It’s a day for dinner dates or extravagant home-cooked meals.

In Korea, however, the occasion differs. On Valentine’s Day, women are typically expected to prepare and give gifts to men, with chocolate being the most common choice. This tradition was introduced by Japan in the 1980s.

Nowadays, many couples choose to celebrate this holiday as a single event, exchanging gifts regardless of gender. As the most heavily marketed romantic holiday in Korea, Valentine’s Day has become a special occasion, regardless of how people choose to celebrate.

EXO's Kai posing with flowers / Courtesy of SM Entertainment

White Day, originally known as Marshmallow Day, is when men return the favor by giving gifts and confessing their feelings. Popular presents include chocolates, sweets, jewelry and flowers.

Like Valentine’s Day, White Day originated in Japan as a marketing strategy designed to encourage men to reciprocate the gifts they received on Valentine’s Day. At the time, women were the primary consumers purchasing chocolates and gifts. By promoting a “return gift” tradition one month later, companies successfully expanded the celebration period. The custom soon spread to other Asian countries, including Korea.

Source: Korea Times News