In an era when national symbols can feel confined to government plazas and ceremonial flagpoles, Korea is embarking on a modern civic experiment: bringing its emblem directly into everyday life. On the occasion of the 81st National Liberation Day, marking the end of Japanese colonial rule in 1945, the Ministry of the Interior and Safety is launching a sweeping campaign Saturday designed to integrate the Taegeukgi — Korea’s national flag — into the rhythm of daily routines. Blending private sector partnerships, digital downloads and charitable initiatives, the government hopes to transform civic pride from a formal duty into an accessible habit. As part of the initiative, Vice Minister of the Interior and Safety Kim Min-jae joined NongHyup Bank Vice President Lee Young-woo at Government Complex Seoul to hand out custom keychains featuring the flag and the Rose of Sharon (hibiscus syriacus), Korea's national flower. The accessories, designed to attach to backpacks or keyrings, reflect an effort to build familiar connections with national iconography among younger generations. The v