I bet back in February, when McDonald's CEO Chris Kempczinski posteda cringe-tacular video of him eating his company's newest "product," the Big Arch, he was glad that all he got was a bit of ribbing for a day or two.
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Earlier this week, thebig boss at Burger Kingdecided to reignite the Burger Wars of old and show his counterpart at the Golden Arches just how you do it by taking a bite of the newly revamped Whopper.
Because, apparently, that old Whopper they had been selling for years was all kinds of messed up.
But if you thought that other companies would see that and go, "Damn, that was a good idea, too bad we didn't think of it. Guess we'll have to do something else," then I'd like to welcome you to the Golden Age of Derivative Social Media Content.
Wendy'sPresident Pete Suerken decided to get in on the virtual wedgie-ing of one Chris Kempczinski by throwing down one of his company's square (WHAAAA?!?!) burgers.
I like that he got a burger that looked like the same one any of us would get. They didn't give him a stunt burger that's all put together for its close-up.
No, the patties were sliding all over the place, and the bun looked a little smashed. It looks just like the one I get after it gets thrown in the bag from beyond half-court. Then I drive it home, where it's jostled some more while I try to unlock the door to my house while also balancing a Coke Zero and an armful of groceries.
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It's not like it could get any worse for ol' Chris K… Oh, wait, yes it can.
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