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GTA 6 Pre-Order Boom Prompts Take-Two CEO to Confirm No Discounts 'For a Very Long Time' Post-Launch

International Business Times UK — August 12, 2026 at 04:39 PM UTC

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GTA 6 Pre-Order Boom Prompts Take-Two CEO to Confirm No Discounts 'For a Very Long Time' Post-Launch

Grand Theft Auto 6 pre-orders are breaking records, with Take-Two maintaining a premium pricing strategy. CEO Strauss Zelnick confirms no early discounts, mirroring GTA 5's pricing approach.