When Bloomberg first caught Phia - the AI "personal shopping assistant" co-founded by Bill Gates' daughter Phoebe Gates and climate-activist-turned-founder Sophia Kianni - claiming affiliate commissions on sales it had nothing to do with, the company's ham-fisted damage control was a Silicon Valley classic: an unfortunate software bug, discovered "within the last 24 hours" - and of course it was 'fixed immediately.'
Except that's total bullshit.
According to a follow-up investigation published Tuesday, they knew about it for at least seven months - and Gates along with other execs were actively pushing for its use, according to internal Slack messages and people familiar with the matter.
Phoebe GatesAccording to the report, an internal dashboard screenshot shows the automatic cookie-dropping behavior was a named feature flag that could be toggled remotely - independent researcher Ben Edelman identified it in Phia's own code as enable_coupon_auto_drop. It was reportedly switched on December 10 and switched off July 7 - which happens to be the day Bloomberg first reached out for comment. Two people familiar with the matter confirm
