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iPhone 18 Pro Prices May Not Rise: How Apple Plans to Absorb Component Cost Surge
International Business Times UK
— August 11, 2026 at 12:01 PM UTC
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International Business Times
Apple's iPhone 18 Pro production costs are up 38% due to memory prices. Will Apple absorb the costs or pass them on? Learn about the potential impact on pricing and strategy.
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International Business Times UK
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