Spotify is returning to Seoul’s trendsetting Seongsu-dong neighborhood next month for its fifth annual Spotify House, mounting its largest physical footprint in Korea to date. The four-day pop-up event signals the streaming platform's ongoing push to convert digital listening habits into real-world cultural moments within one of global pop music's most dynamic epicenters. Running Sept. 10–13 at Anderson C — a sprawling vintage-furniture gallery turned high-concept event space in Seongdong District — the gathering will combine three themed nights of live performances with immersive fan programming. As streaming services increasingly compete beyond the screen, the activation underscores how platform-led live events have become vital tools for deepening audience engagement and driving artist discovery. The music showcase opens Sept. 10 with an Electronic x K-pop crossover featuring American producer Diplo alongside rising acts RIIZE, RESCENE, and Yves. The inclusion of RIIZE carries particular weight: the group is the first boy band tapped for Spotify RADAR Korea, the platform's g