Coupang is expanding its “Rocket Jikgu” direct purchase service by adding hundreds of overseas brands from the United States, Japan and Hong Kong, giving Korean consumers greater access to international products. The e-commerce giant said Monday that more than 600 overseas brands have joined its Rocket Jikgu service so far this year. Coupang launched the direct purchase service in 2017, initially offering products from the U.S. before expanding the service to Hong Kong, Japan and other markets. The company has recently expanded its product lineup beyond health supplements, processed foods and agricultural products to include beauty and fashion items. One example is J.Q. Dickinson Salt-Works, a premium salt brand from West Virginia. The family-owned salt maker, which has been in business for seven generations, recently entered the Korean market through Coupang and began selling its products on the platform this year. 21st Century, an Arizona-based health supplement manufacturer, also partnered with Coupang to launch Heart & Harvest, a new brand targeting Korean consumers. The companie