This is the first in a series of interview stories and feature stories about L&P Cosmetic, a company behind the globally popular facial sheet mask brand Mediheal, introducing philosophies, insights and future strategies of leaders of the K-beauty company. — ED L&P Cosmetic Chairman Kwon Oh-sub owes his father his passion for baseball. The son started tagging along with his father to matches played by high schools, universities and company-sponsored clubs in the year he entered elementary school. Back then, his prime interest behind those trips was not watching baseball but street foods his father let him try. The outings continued until his father died six years later. By then, even before the country saw the debut of the Korea Baseball Organization (KBO) in 1982, baseball began slipping into the heart and soul of Kwon. He had no idea he was going to become the founder of L&P Cosmetic and its flagship brand Mediheal, now one of the top-selling facial mask sheet brands in the world. Now 67, Kwon still loves the sport, decorating his office in Seoul’s southwestern Gangseo District wit