With a global market valued at more than $300 billion in 2026, tea is said to be the second most consumed hot beverage in the world.
As the United Nations notes, the tea industry provides "a major source of income and export earnings for some of the poorest countries and, thanks to its high labor requirements, generates numerous jobs, particularly in remote and economically disadvantaged areas."
Statista Consumer Insights surveyed 32 countries around the world to find out more about global tea drinking habits.
You will find more infographics at Statista
As Statista's Katharina Buchholz details below, the survey found that while tea was a popular choice for many adults, coffee is consumed by a higher share of people in almost every country included in the survey, except for Asian tea strongholds China, India and Japan.
However, the difference to the share of respondents consuming coffee was just 2-4 percent for China and Japan and 9 percent for India.
Coffee-loving nations, on the other hand, shun tea to a highe
