Seeking to turn Southeast Asia’s booming appetite for Korean pop culture into steady foot traffic, the Seoul Tourism Organization hosted a major promotional showcase in the Thai capital on Tuesday, making a pitch to local travel buyers and media for longer, immersive stays in the Korean capital. Tuesday's Visit Seoul: Discover More event held at the Amari Bangkok brought together 182 industry representatives, including media outlets and major Thai travel agencies, alongside 13 prominent Seoul-based tourism companies ranging from hoteliers and tour operators to medical tourism clinics. Thailand remains a crucial centerpiece for Korea's inbound tourism strategy in Southeast Asia. Boosted by high air connectivity — including roughly 222 direct weekly flights operated by 10 carriers across seven routes — the market has shown a swift postpandemic recovery and a strong preference for Korean cultural exports. The delegation focused heavily on experiential and seasonal offerings designed to drive repeat visits and extended itineraries. Presentations highlighted year-round signature events