“Spider-Man: Brand New Day” is the first Hollywood film to use CJ 4DPLEX’s “Shot for SCREENX” production model, which was developed to incorporate the SCREENX viewing experience from the filming stage. Released Wednesday, the film was designed with the SCREENX viewing experience in mind from the outset. SCREENX extends images from the main screen onto both side walls, creating a 270-degree panoramic viewing experience. Unlike the conventional approach of converting a completed movie into SCREENX, Shot for SCREENX involves filmmakers and CJ 4DPLEX capturing footage specifically for the format during production. For “Spider-Man: Brand New Day,” director Destin Daniel Cretton, the production team and CJ 4DPLEX worked together on set to capture footage specifically for SCREENX theaters. “CJ 4DPLEX and their team came to the set of ‘Spider-Man: Brand New Day’ to shoot footage that you will experience specifically for SCREENX auditoriums,” Cretton said. “This is something truly unique.” The film’s web-swinging action highlights the benefits of the new approach. As Sp