In an era of rising subscription fatigue, Korea’s domestic streaming platforms have adopted free offerings on a limited release schedule to retain users, turning passive viewing into daily habits through continuous engagement. Major local players like Wavve and Tving are increasingly embracing a free ad-supported streaming TV (FAST) model. By offering dedicated 24-hour channels that stream popular shows without requiring a paid subscription, streaming services aim to lower entry barriers, boost retention and unlock new advertising revenue streams. Wavve recently expanded its free offerings by launching 24/7 channels featuring smash-hit tvN dramas like "Guardian: The Lonely and Great God" (2016), "Hotel del Luna" (2019) and "My Mister" (2018). Following its latest platform revamp, 133 out of Wavve's 152 live channels are now free to access for registered members on both free and paid tiers. While Netflix leads the market in monthly active users, Wavve punches above its weight in user engagement. According to recent data, Wavve recorded an average monthly watch time per user of 464 minu