Korea is rolling out a nationwide campaign to curb food price gouging and improve hospitality at its largest festivals, beginning with the Boryeong Mud Festival, as the government seeks to make regional events more appealing to international visitors. The Ministry of Culture, Sports and Tourism said Friday it is joining the Ministry of the Interior and Safety and the Korea Tourism Organization to launch the 2026 Global Festa Check-In campaign during the peak summer festival season. The campaign officially begins at the Boryeong Mud Festival and will expand later this year to other government-designated Global Festivals, including the Andong Mask Dance Festival, the Jinju Namgang Yudeung Festival, the Suwon Hwaseong Cultural Festival and the Hwacheon Sancheoneo Ice Festival. The culture ministry said the campaign is part of a broader tourism movement to promote fair pricing and friendly service so regional festivals become destinations that international travelers can enjoy with confidence and want to visit again. “This campaign is part of a nationwide initiative to promote the fair pri