The early commercial response to Lee Kang-in's transfer recalls the surge in interest that followed his move to Paris Saint-Germain (PSG) in 2023. Madrid is already feeling the intense focus on the Korean midfielder following his time in Paris. Lee joined Spanish club Atletico Madrid on Saturday and reportedly moved to the top of the club's jersey sales list, underscoring his immediate commercial appeal. Lee is reportedly in Korea fulfilling alternative military service obligations stemming from the exemption he earned after winning gold at the 2022 Asian Games in Hangzhou, but fan interest is already building in Madrid. Spanish sports daily Marca reported the sales figures. The newspaper reported on Thursday that Lee's signing had already made a major commercial impact before he made an appearance for Atletico. Forward Julian Alvarez did not generate this level of early merchandise demand, with the strong response expected to boost the club's commercial revenue. The hype extends beyond Korea to the United States. The intense interest was evident in Korea at the time of the transfer announc