The so-called ‘pocket book’ sold in supermarkets is being phased out across the US, the latest sign of an ongoing shift in how people are choosing to read
Shelly Romerohas early memories of going to her local supermarket and picking pulp fiction off the shelves. “We were very working class; my mom was working two jobs sometimes,” she recalls. “The appeal of books being cheaper and smaller and able to be carried around was definitely a thing.”
For generations of readers, the gateway to literature was not a hushed library or a polished hardback but a wire spinner rack in a supermarket, pharmacy or railway station. There, amid chewing gum and cigarettes, sat the mass-market paperback: squat, roughly 4in by 7in and cheap enough to be bought on a whim.
But the era of the “pocket book”is drawing to a close. ReaderLink, the biggest book distributor in the US, announced recently that it would stop distributing mass-market paperbacks. The decision follows years of plummeting sales, from 131m units in 2004 to 21m in 2024, and marks the end of a format that once democratised reading for the working class.
Romero, who grew up in the working-class, Latino and industrial city ofHialeah, Florida, says: “I don’t remember a bookstore. I had the library in Miami Springs across the bridge but in Hialeah around us, what was in walking distance because we didn’t have a car, was the Publix [supermarket] and sometimes we would get books from Goodwill [thrift store] as well.
“They had that democratic aspect to them where you can just find them anywhere and it always felt like it was the pick ’n’ mix candy-type store where there is something here for everyone, whether it’s theHarlequin romance novelor something very pulpy like a sci-fi or horror novel that you could quickly get.”
Now a New York-based literary agent, Romero owns anAmazon Kindle, which is roughly the same size as a mass-market paperback but can store thousands of books rather than one. Still, she feels that something is being lost. “Whether it was the ink or the paper, they had a certain smell and it’s very nostalgic to me and many others.
“We’re definitely losing accessibility and that’s a huge thing right now, especially in this country, whether it’s libraries being defunded, book bannings happening, one person saying let’s get rid of 200 books because I don’t want my child to read diverse authors.
“At the same time when you’re looking, for example, at kid lit, a 14- or 15-year-old is not going to be able to buy maybe a $19.99 or $21.99 hardcover YA book, especially if they’re working a minimum-wage or babysitting job, so it becomes fully inaccessible whereas they could have just gone and picked something up like a mass-market paperback. That affordability was huge. It’s sad to see.”
While paperback books existed earlier, the revolution truly began in 1935 withAllen Lane’sPenguin Books in Britain, purportedly inspired by his frustration at finding nothing decent to read at a railway station. He introduced colour-coded genres such as orange for fiction, green for crime and sold them through non-bookstore outlets like WH Smith newsstands and tobacco shops.
Source: Drudge Report
