Limited “special edition” products tied to specific tournaments or seasons are emerging as a key trend in the sportswear retail market, capturing growing consumer attention. Unlike standard uniforms, these exclusive releases leverage scarcity to stimulate demand, often driving stronger purchasing intent among fans and collectors. Industry observers note this shift reflects evolving sportswear marketing strategies. Brands are increasingly positioning uniforms not as routine merchandise but as event-driven products tied to particular moments in time. As a result, once a tournament concludes, these items are no longer available, effectively transforming them into collectibles. This trend aligns with the rise of “small luxury” consumption in Korea, where consumers are willing to spend extravagantly on items that reflect personal taste and identity, rather than traditional luxury goods. Consequently, more consumers are showing a willingness to pay hundreds of dollars for limited-edition sports apparel. Pro-Specs, the official uniform sponsor of the Korean Baseball Organization (KBO)