I think this is going to be one of the most interesting things to watch in sports media over the next year, because F1 is the biggest series or sport to go all-in on a streaming deal with a single partner like this.
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However, F1 boss Stefano Domenicalli thinks that it's going to work out for the series.
And not just work out, he thinks it will have a bigger reach than the sport's previous deal with ESPN.
F1 is leaving ESPN, its partner since 2018, to join the tech giant — which also produced the blockbuster film "F1" — on its streaming platform.
"When we are talking about Apple in the US, we are talking about a new partner of Formula 1 that is believing in us with a great plan of being the protagonist of the growth in the US of the sport through their channels, through their applications, through their way of pushing a product that is not only technological, but is a new tool of connectivity," Domenicali said, perRACER's Chris Medland.
Domenicall said he wouldn't talk badly about ESPN or Disney since they took a chance with F1 before it really heated up stateside, but said he expects Apple to provide a bigger reach.
"But I do believe that the reach that we're going to have through the streaming platform, through Apple, will be even bigger in the future, and it is what we want to test in a market that is more mature than the others," the F1 CEO said.
There's no shortage of storylines going into the 2026 F1 season, and consider the new US TV deal with Apple as one of the biggest. (Getty Images)
Here's why the F1 media deal fascinates me: because I have absolutely no idea how it will pan out.
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