Coupang is stepping up efforts to attract international shoppers to Seoul's Seongsu neighborhood, as retailers compete to capitalize on the district's growing popularity as a K-beauty destination among overseas tourists. According to industry sources, the e-commerce giant distributed an English-language edition of its annual Beauty Magazine in Seoul's Seongsu neighborhood on July 17, 25 and 26, targeting foreign tourists and residents. The publication features popular beauty brands, seasonal product recommendations and information on the latest beauty trends. This year's issue is the fourth edition and the first to be published in English. During the promotional event, staff distributed copies of the magazine and product samples while helping visitors download and navigate the Coupang app. They also provided one-on-one assistance with app installation, language settings and first-time purchases to make the shopping experience more accessible for international customers. The magazine includes step-by-step instructions on setting the app to English, browsing product categories and reading