KB Kookmin Bank’s four-part branded drama series starring veteran actor Kim Nam-gil has topped 4 million cumulative views on YouTube, the lender said Tuesday, as banks turn to original entertainment content to engage consumers. Titled “Star to START: K-Business Begins,” the series is set in the world of corporate banking. Kim, best known for hits like SBS' 2019 drama “The Fiery Priest,” plays a relationship manager who travels to meet small and medium-sized business owners, helping them tackle a range of financial challenges. Each 15-minute episode follows him as he works alongside clients, with the bank’s corporate lending, trade finance and advisory services woven organically into the story. The result is a drama that provides a glimpse into the work of corporate bankers while demystifying a side of the industry that many consumers rarely encounter. The unusual approach appears to have struck a chord with audiences. “With Kim Nam-gil promoting its brand image, KB feels like the most trustworthy bank out there,” one viewer commented on YouTube. “Never thought I’d actu