Currently sweeping through packed arenas across Japan, the rising K-pop septet BabyMonster is translating their live stage energy back into the digital realm. On Aug. 3 at midnight, the group will release the official music video for "MOON" — a track that first sparked fervor among fans during their world tour opener in Seoul earlier this summer. The release marks the fourth music video rollout from the group’s third mini-album, CHOOM, following visual treatments for the title track, "SUGAR HONEY ICE TEA," and "I LIKE IT." The strategy fulfills a multi-track visual commitment previously outlined by YG Entertainment’s executive producer, Yang Hyun-suk, aiming to sustain long-tail momentum in a fast-moving global music market. Musically, "MOON" represents a striking stylistic pivot. Driven by a heavy 808 bassline and minimal, deliberate production, the Southern trap-infused R&B number relies on eerie synths and surreal lyrics to weave a uniquely haunting narrative. It offers a sharp departure from the sun-drenched pop palettes typical of midsummer releases. A teaser poster released M