Goongbe's skincare products are displayed inside an Aster Pharmacy in the UAE this month. Courtesy of Zero to Seven
Rising Korean skincare brand Goongbe has debuted in the United Arab Emirates, expanding K-beauty's global consumer markets to broader regions of the Middle East.
Zero to Seven, the Seoul-based company that owns Goongbae, said Tuesday that the brand was now being distributed offline through the Aster Pharmacy chain. Part of Aster DM Healthcare, based in Dubai, Aster operates 200 stores across the UAE. Goongbe has shelf space in 62 Aster Pharmacy stores, with plans to expand to more outlets.
The Korean brand has also begun selling its products on MyAster UAE, Aster Pharmacy's online store.
Aster DM Healthcare runs hospitals, clinics and pharmacies in the UAE, providing an extensive online-to-offline medical network for the local consumer market.
Goongbe is exporting products across 14 categories, including sunscreens and product lines for babies and kids. Zero to Seven said it will first earn local consumer trust and then begin expanding to include more products and retailers.
“The UAE is one of the most developed markets in the Middle East in terms of consumer purchasing power and distribution infrastructure, serving as a testbed for global brands." a Zero to Seven official said. "We plan to expand our presence in overseas markets as a premium infant skincare brand."
Source: Korea Times News
