Alix Earle's surprise inclusion in Bad Bunny'sSuper BowlLX half-time show sparked one of the most intense online debates of the weekend, thrusting the American influencer into the centre of a cultural conversation about celebrity, representation, and the evolving role of social media stars in marquee global events. Earle, 25, a social media personality with millions of followers, appeared onstage in Bad Bunny's 'casita' alongside A-list entertainers at the Super Bowl in Santa Clara, California.
Her presence drew equal parts applause and criticism, prompting powerful friends and insiders to explain why she was invited to one of the world's most-watched live shows. The performance itself, led by Puerto Rican artist Bad Bunny, was historic—it marked the first time a solo Latino artist headlined the Apple Music Super Bowl Half-Time Show and performed almost entirely in Spanish, bringing Latin American culture to a global stage.
Alix Ashley Earle was born on 16 December 2000 in Monmouth County,New Jersey, and first gained prominence through TikTok, where her 'Get Ready With Me' videos and candid discussions about personal life attracted millions of followers. Her influence has extended beyond social media into mainstream entertainment—she finished as runner-up on season 34 of the US version of 'Dancing With the Stars', broadening her reach and expanding her personal brand.
Earle's platform has also been used for personal advocacy at times. She's publicly discussed mental health challenges and shared resources for social causes, though critics argue her engagement has been inconsistent on certain topics.
Game dayyyyyy 🏈🏈🏈 who are you guys rooting for
During Bad Bunny's performance on 8 February 2026 at Levi's Stadium, he integrated a segment known colloquially as the 'casita', featuring celebrities from diverse cultural backgrounds. Among them were Cardi B, Karol G, Pedro Pascal, Jessica Alba, and Earle herself.
David Grutman, a Miami hospitality entrepreneur and close friend of Bad Bunny,publicly addressedthe decision to include Earle. Grutman explained that the artist intended to showcase inclusivity and represent a broader cultural tapestry, particularly by featuring someone he characterised as 'the face of Gen Z'. He emphasised that Bad Bunny was deeply involved in every creative decision and that the choices reflected a deliberate effort to capture different facets of American society on one of the world's largest cultural stages.
The connection between Earle and Grutman also extends into business—Grutman is reportedly an executive producer on Earle's forthcomingNetflixreality series, a factor some commentators believe may have influenced her selection.
Source: International Business Times UK
