On match days across Korea, traveling football supporters have long followed a rigid, hurried routine: board an early morning chartered bus, cheer through 90 minutes at an out-of-town stadium, and immediately head back home to the capital region. Now, tourism officials are betting that those die-hard fans can be coaxed into staying awhile, turning out-of-town matches into weekend getaways. The Korea Tourism Organization (KTO) said Tuesday that it is expanding its “K-League Trip Day” initiative for the second half of the 2026 season. Partnering with the K League, the national professional football circuit, the program packages match tickets with curated travel itineraries, local culinary tours and overnight stays across cities outside the greater Seoul area. The decision to broaden the initiative follows a successful pilot program in May. During that trial, roughly 150 supporters of FC Seoul and Incheon United boarded a specially chartered train to Daejeon. Beyond attending the match, fans participated in local food tours, including Daejeon's famous bakery trail — a trend locally d