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Netflix Admits Generative AI Has Already 'Touched' 300 Titles This Year to Slash Production Costs in Half

International Business Times UK — July 17, 2026 at 11:28 AM UTC

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Netflix Admits Generative AI Has Already 'Touched' 300 Titles This Year to Slash Production Costs in Half

Netflix has integrated generative AI into its filmmaking process, using it in nearly 300 titles this year to enhance production efficiency and creativity, marking a significant industry shift.