The Embassy of Denmark in Seoul will present the Danish Pavilion at the 2026 Seoul Living Design Fair (SLDF), to be held from Feb. 25 to March 1 at COEX Hall A in Seoul.
Located at Booth A-226, the pavilion will bring together 10 Danish brands under the theme “Room for Danish Design,” highlighting the country’s design philosophy and sustainable lifestyle through furniture, lighting, textiles and home goods.
Danish Pavilion logo for the 2026 Seoul Living Design Fair / Courtesy of Embassy of Denmark in Seoul
The participating brands include &Tradition, Eilersen, ester & erik, Fauske Marble by Moser, FRIENDS & FOUNDERS, Georg Jensen Damask, J.L. Moller, REEVEIN STUDIOS, Silkeborg Uldspinderi and The Fine Bedding Company. The lineup combines brands already familiar to Korean consumers with others making their debut in the Korean market.
The pavilion and its related programs are co-organized by the embassy, Dansk Industri (DI) and Creative Denmark. In addition to the exhibition, the embassy will host a series of side events, including social media giveaways and live music performances.
From Feb. 11 to Feb. 20, the embassy ran a giveaway event through its official Instagram account, selecting 50 followers by lottery to receive one-day admission tickets to the design fair. Another giveaway will be held from Feb. 25 to March 1, with 10 visitors who post photos taken at the Danish Pavilion to be selected to receive gifts after the event.
On Feb. 26, Susan Moser, CEO of Fauske Marble by Moser, will speak at the 2026 Living Trend Seminar at COEX. Her presentation, titled “Creating Enduring Design in a Rapidly Changing World,” will focus on the value of natural materials during periods of transformation and the role of sustainable architecture.
Live music performances are also scheduled for Feb. 28 at the pavilion, featuring Danish singer-songwriter Amanda Thomsen, who is known for her work on popular K-pop albums.
The pavilion was designed by Danish designer Lærke Ryom, who said the space was intended to harmonize the participating brands while preserving their individual identities.
“Rather than relying on fully separated, materially defined booths for each participant, the exhibition is structured through subtle spatial cues — shifts from solid wall elements to soft curtains, and gentle changes in carpet color forming a grid that defines individual zones where the narrative of each brand can unfold,” Ryom said.
Source: Korea Times News
