Plastic surgery clinics in Seoul’s Gangnam area were hit with administrative sanctions for offering financial incentives to models in exchange for positive reviews without disclosing the arrangement to consumers, a practice regulators deemed deceptive advertising. The Fair Trade Commission (FTC) said Sunday that it had issued corrective orders to View Plastic Surgery Clinic and DA Plastic Surgery Clinic in Gangnam District, as well as AB Plastic Surgery Clinic in Seocho District, for violating the Fair Labeling and Advertising Act. View Plastic Surgery Clinic was also ordered to publicly disclose that it had received the corrective order. The clinics investigated by the FTC were frequently advertised and prominently featured on online portals. From 2018 through May this year, they offered discounts on cosmetic surgery to clinic-recruited promotional models in exchange for favorable posts about consultations and procedures on online communities and mobile apps that carry reviews of beauty clinics. The models gave the clinics positive ratings, with one post saying that the writer had un