The British Embassy in Seoul and the British Council Korea will host a collaborative exhibition on sustainable fashion at Seoul's Dongdaemun Design Plaza (DDP) from July 15 to 25, bringing together British and Korean researchers, designers and creative practitioners to examine how fashion can become more sustainable through innovation and circular design. Titled "UK-Korea Fashion Futures," the exhibition highlights the complementary strengths of the United Kingdom, a global leader in the creative industries, and Korea, whose influence continues to grow through the worldwide popularity of K-culture. Developed in partnership with the University of the Arts London (UAL), the Seoul Design Foundation and other institutions, the exhibition follows the concept of two exhibitions, brought together with one journey. Visitors move through two interconnected exhibitions that trace the journey from research and innovation to creative practice and public participation. The first exhibition, "New Landscapes," showcases research led by UAL's Fashion, Textiles and Technology Institute, highlighting Bri