Korea's globally recognized beauty industry, long associated with skin care, cosmetics and hairstyling for women, is increasingly extending its influence into men's grooming, with a new international festival aiming to showcase the country's growing barber culture. Organized and hosted by N2RAGE Global, Korea’s first beauty subculture community exclusively for men, the DISTRICT 82 festival is set to take place on Aug. 24. The organizer said Thursday the event will bring together barbers and hairstylists from Korea, Japan, Brazil and other countries for a day of live demonstrations, educational seminars, music performances and an international barber competition. “The event will be a platform where grooming is presented not simply as a service but as part of contemporary youth culture,” said An Hee-jin, global head of N2RAGE. “It will attract up to 700 professionals and enthusiasts.” The event reflects a broader evolution of K-beauty, a term for Korea's globally influential cosmetics sector that has traditionally focused on skin care and women's trends but is now expanding into